Prepublication began in the first issue of September 2003, a special Blake & Mortimer issue of TéléMoustique:

- original cover designed by André Juillard

- the whole magazine brightened up by Blake & Mortimer visuals

- presentation of the new album in an interview with writer Yves Sente

- a preview of the first 4 plates of the new album

The prepublication was continued in subsequent issues with 4 plates per issue until the end of November, just after the release of the album.

The issue containing the last plates also contained a full page advert announcing the album’s publication.

Communication plan :

- Advert inside the magazine

- Posters at the points of purchase